Bra

Lacy, padded, push-up, frilly, strapless, halter, plunge, underwire, minimizer, maximizer—come celebrate the bra in all its glorious forms with Bra: A Thousand Years of Style, Support & Seduction (David & Charles Publishers),  a book for history buffs, pop culture aficionados, and fashionistas alike.

From the suffragettes to the Supremes, from Marilyn Monroe to Madonna, the bra has had more impact on shaping generations of women than any other item of clothing.

Bra: A Thousand Years of Style, Support & Seduction traces the evolution of this intriguing garment, from simple cloth binding to constricting corset to the bodacious Wonderbra. Everything is laid bare in nine uplifting chapters, spilling over with juicy facts, fashion highlights, social commentary, shopping and fitting help, historical illustrations and archive photos of not only the garment itself, but the dames, designers, divas — as well as the ordinary women — who helped make the bra the functional, fantasy-driven scrap of cloth it is today.

This fun and sophisticated book celebrates the bra and everything it stands for — giving readers the information, inspiration and support they need to make the most of their assets!

 

Words about “Bra”

Publishers Weekly (USA)
“Although not everyone will agree with the author’s assertion that “in shaping breasts, the bra has also shaped fashion and modern sex appeal,” one thing that this lighthearted, sartorial tribute makes clear is that a more conscious appreciation of the underwire garment is in order. Pedersen (K.I.S.S. Guide to Beauty) traces the evolution of the bra, from ancient times when Minoan women flaunted their breasts in uplifting cutaway jackets, to the more modest (read imprisoning) years of the rib-snapping corset, to the “anything goes” attitude of contemporary fashion. The bra in its modern incarnation didn’t debut until the early 20th century—when Mary Phelps Jacob created one out of two silk handkerchiefs, some pink ribbon and thread, and subsequently nabbed the first U.S. patent in 1914—but Pedersen maintains that fashion and feminism owe much to the brassiere. She points out that as women began entering the workforce during WWI, the modern bra became indispensable because it granted female workers mobility and signified their independence. From then on, it was adapted to suit different fashions. In the ’20s, women used the bra to flatten themselves and achieve the androgynous figures of flappers and suffragettes, and a decade later, Lana Turner and her clingy cashmere and prominent breasts sparked a demand for “falsies.” A plethora of pictures complement the text, including a photo of an old pin up and some tantalizing shots of models wearing sexy fantasy bras made of diamonds and other precious gems.”

Mail on Sunday (UK)
“As this lively book points out, the bra has had more of an impact on shaping — quite literally — generations of women than any other garment…It’s all brought back to life by archive photographs and facts guaranteed to make you see your bra in a whole new light.”